Blog

Guides for Shopify merchants

Practical, no-fluff answers to the problems every growing store hits — written by the team behind six Shopify apps.

How to get customers to make TikTok videos of your products (and use them legally)

How to get customers to make TikTok videos of your products (and use them legally)

A repeatable way to collect customer videos for a Shopify store: the ask, the incentive, the permission, and where to put the clips so they sell.

ShopifyUGCTikTok
Seven Shopify apps from Liūto media: which one do you actually need?

Seven Shopify apps from Liūto media: which one do you actually need?

A plain-language guide to our seven Shopify apps, what problem each one solves, what is free, and which to install first depending on what your store sells.

ShopifyShopify AppsFree Shopify Apps
How to calculate the reorder interval for consumable products (with real examples)

How to calculate the reorder interval for consumable products (with real examples)

When should a reorder reminder go out? Not when the label says the product runs out, but when your customers actually rebuy. A method using your own Shopify orders, with worked examples.

ShopifyReorder IntervalReplenishment
How to add TikTok and Reels videos to Shopify product pages (and make them shoppable)

How to add TikTok and Reels videos to Shopify product pages (and make them shoppable)

Your customers already film your products. Here is how to embed TikTok, Instagram Reels and YouTube Shorts on Shopify product pages without killing page speed, and how to let shoppers add to cart from the video.

ShopifyTikTokShoppable Video
Why your Shopify emails say "via shopifyemail.com" and how to fix sender alignment

Why your Shopify emails say "via shopifyemail.com" and how to fix sender alignment

The small "via" label in Gmail means your domain is not authenticated for Shopify's sending servers. What sender alignment is, why it affects deliverability, and the exact records that fix it.

ShopifyShopify EmailSender Alignment
Reorder reminders for Shopify: how to bring customers back without a subscription app

Reorder reminders for Shopify: how to bring customers back without a subscription app

Subscriptions scare customers off. Reorder reminders timed to when the product actually runs out get the repeat purchase without the commitment. Here is how to set them up on Shopify.

ShopifyReorder RemindersReplenishment
Is an uninstalled app still slowing down your Shopify store? A five-minute check

Is an uninstalled app still slowing down your Shopify store? A five-minute check

Three places to look in Chrome DevTools and the Shopify theme editor to find scripts from apps you removed months ago, plus what to do when you find them.

ShopifyPage SpeedUninstalled Apps
How to remove leftover code from uninstalled apps in your Shopify theme

How to remove leftover code from uninstalled apps in your Shopify theme

Uninstalling a Shopify app does not remove the code it added to your theme. Here is how to find the leftover scripts, snippets and broken references, and remove them safely.

ShopifyTheme CleanupUninstalled Apps
Product badges on a multilingual Shopify store: how to show "Sale" in every language with Shopify Markets

Product badges on a multilingual Shopify store: how to show "Sale" in every language with Shopify Markets

Most badge apps show English labels on translated storefronts. How Shopify Markets, translated URLs and badge apps interact, and how to get "Sale" and "New" badges in every language your store speaks.

ShopifyShopify MarketsMultilingual Store
How to add "New", "Sale" and "Low stock" badges to Shopify products without editing theme code

How to add "New", "Sale" and "Low stock" badges to Shopify products without editing theme code

Product badges lift click-through on collection pages. Here is how to add them in Shopify, why tag-based badges break, and how to get badges in 60 languages for free.

ShopifyProduct BadgesProduct Labels
What free shipping threshold should you set? A simple formula for Shopify stores

What free shipping threshold should you set? A simple formula for Shopify stores

Set the free shipping threshold too low and you pay for shipping on orders you would have had anyway; too high and nobody reaches it. A formula, three examples and how to test it with a progress bar.

ShopifyFree Shipping ThresholdAverage Order Value
How to add a free shipping progress bar to Shopify (and why most of them flicker)

How to add a free shipping progress bar to Shopify (and why most of them flicker)

A free shipping bar raises average order value, but most Shopify bar apps inject it with JavaScript after the page loads. Here is how to add one that is in the first HTML, in the shopper's language.

ShopifyFree Shipping BarShipping Progress Bar
Five mistakes that make estimated delivery dates wrong on Shopify (and how to fix each)

Five mistakes that make estimated delivery dates wrong on Shopify (and how to fix each)

A delivery date that is wrong on Fridays, holidays or for foreign shoppers is worse than none. The five errors we see most in Shopify stores, with the fix for each.

ShopifyEstimated Delivery DateCutoff Time
How to show an estimated delivery date on Shopify product pages (2026 guide)

How to show an estimated delivery date on Shopify product pages (2026 guide)

Three ways to add "Order today, get it by Thursday" to Shopify product pages, what breaks with cutoff times and holidays, and how to do it without theme code.

ShopifyEstimated Delivery DateShopify Delivery Date
MailMedic Shopify App

Why Shopify Emails Go to Spam: SPF, DKIM & DMARC Explained

Learn why Shopify emails go to spam, how SPF, DKIM and DMARC affect deliverability, and how MailMedic helps detect email setup problems before they cost sales.

ShopifyShopify EmailShopify Emails Go to Spam
Shopify Apps

Why We Built Liūto Media: Small Shopify Apps for Problems That Actually Matter

Discover why Liūto Media builds simple, focused Shopify apps for delivery dates, announcement bars, product badges, reorder reminders, theme cleanup and email health.

ShopifyShopify AppsEcommerce