Badge wording follows the storefront language automatically, including translated product URLs.
Every badge type ships translated into sixty languages. A shopper viewing your store in Latvian sees the Latvian wording, and there is nothing to configure — the badge follows the storefront language on its own.
Thirty languages are reviewed translations, including all EU official languages plus Lithuanian, Latvian and Estonian, which most badge apps skip entirely. The other thirty are provided as a solid starting point; if a phrase is not quite right for your market, override it and your wording is used instead.
In the badge editor, scroll to Text in 60 languages. Leave a field empty and Badgely uses its own translation. Fill it in and yours wins, for that language only.
With Shopify Markets a product handle can itself be translated: /products/coffee in English and /products/kava in Lithuanian. Badgely reads those translations and matches all of them, so badges keep working on every market rather than only the primary one.
If anything here was wrong, unclear or out of date, tell us — the article gets fixed the same day.
